3rd November 2011, Cyberjaya. After the success of Hikayat Merong Mahawangsa (a.k.a. The Malay Chronicles) in the international arena, KRU Studios announced the commencement of production of its first English language feature film fully produced in Malaysia entitled VIKINGDOM directed by Yusry Abdul Halim.
Principal photography commenced on the 15th October 2011 starring Dominic Purcell (Prison Break, The Killer Elite) as Eirick, a Viking warrior who must face his violent past and lift the sword to face a demigod of incalculable power. VIKINGDOM is the first installment of an epic trilogy based on the ancient Vikings myth and history.
Craig Fairbrass (BBC’s EASTENDERS, HOUSE OF THE RISING SUN), Natassia Malthe (BLOODRAYNE 2&3), and Jon Foo (TEKKEN) fill the remaining principal roles. 7’1” tall real life giant, Conan Stevens (playing Azog in the current production of Peter Jackson’s THE HOBBIT), will play the invincible villain, Thor.
Massive sets and cutting edge digital technology will form the cornerstone of this production in creating incredible worlds that are a hyper-real combination of historical fact and fantasy. “Apart from the stylized action choreography, extensive production design and visual effects, my emphasis has always been on the structure… fast paced story telling, and character development. I would like the audience to be awed not only with the production value of the film but most importantly the substance of the story” says Yusry.
Dominic Purcell states, “I attached myself firstly to VIKINGDOM because of the story. It appealed to me on many levels. It reminded me of Highlander and Conan. Movies steeped in mythology and heroic principles. We are not making Brave Heart or Gladiator. This is an entirely new way at looking at this genre. Rather than using dark, grey colours we are using big, bold beautiful colours and textures to seduce our audience. Violence aplenty, humour in the right places, and a subtle love story it appeals to all. I have been more than impressed blown away actually with the production values, cinematography, and Yusry, a young director with enormous potential. A true talent. I truly believe that we have a special movie on our hands that will appeal to a wide audience. Besides who doesn’t want to watch a Viking Movie!!!”
According to Norman Abdul Halim, Executive President of KRU Studios “Our goal is not only to produce a massive studio quality movie with international stars, but to also showcase the unlimited capability of the type of films that can and will be shot in Malaysia. Despite being a South East Asian nation, we believe that once people see the scope and quality of VIKINGDOM, they will be amazed at what we have accomplished. One of our goals is to make Malaysia the “Top-of-Mind” location when studios and producers are thinking about where to shoot their films in any part of the world.”
“When Norman (KRU’s Executive President) told me he wanted to shoot VIKINGDOM in Malaysia, I must admit there was more than a bit of skepticism in the back of my mind,” states Epic CEO, Patrick Ewald (VIKINGDOM Executive Producer and Sales Agent). “But now that I have seen the sets, the quality of the crew, the performance of the actors, and the footage, I am convinced that we have a first-class studio level production in the making.”
With visual comparisons and production methods akin to blockbuster films such as 300 and THE LORD OF THE RINGS, VIKINGDOM promises to create a franchise that truly appeals to a wide audience, both regionally and globally.
KRU Studios also announced the collaboration with world-class partners in making VIKINGDOM a success namely, Putrajaya Marriott Hotel & Spa (Official Hotel) and AirAsia X (Official Airline). According to Norman, “We are really grateful with the support given by world-class organisations such as Putrajaya Marriott Hotel & Spa and AirAsia X, the leading, long-haul low fare carrier affiliate of AirAsia. The partnership is not merely a branding exercise but of true partnership in supporting the production on hospitality and air transportation of the cast and crew.”
“Putrajaya Marriott Hotel & Spa is indeed proud to be associated with KRU Studios in the production of this epic movie VIKINGDOM that has great stature with the presence of Hollywood stars. Being no stranger to KRU Studios, the Hotel has enjoyed successful partnerships in the past for projects such as Hikayat Merong Mahawangsa and Hotel Mania. Heartiest congratulations to Mr. Norman and his crew at the KRU Studios for taking Malaysian Cinematography to greater heights for the eyes of the world to see.”
The Putrajaya Marriott Hotel & Spa is set amidst a lush green botanical splendor that houses 380 elegant and spacious guestrooms, 73 Executive rooms and 35 exclusive suites. All rooms are regulated by international standards with the ReviveR Bedding Collection of soft, silky, 300 thread count sheets, custom sheeted duvets, fluffy pillows and extra soft mattresses. Added to this is a host of seven food and beverage restaurants, a stunning lagoon-shaped swimming pool, a Kiddies World for Children and internationally acclaimed Dewi Sri Spa by Martha Tilaar. It’s the preferred Business and Leisure Resort.
AirAsia X CEO, Azran Osman-Rani said “We have always been supportive of the entertainment industry apart from sports, as it portrays our brand image; X-citing, X-hilarating, and X-traordinary. Our association with VIKINGDOM would further elevate our brand onto the global arena and further promote local Malaysian talents in the movie industry.”
AirAsia X is the first truly long-haul, low cost carrier in Asia. The airline’s network spreads across 16 destinations in 10 countries; Australia, India, China, New Zealand, Taiwan, Iran, Korea, Japan, France and UK. AirAsia X connects guests to South East Asia and beyond, leveraging onto the AirAsia network to 76 destinations across 22 countries.
To-date VIKINGDOM has been sold to numerous territories across the globe, including France, Germany, The Middle East, China, Russia, The Philippines, Bulgaria and Romania, and is currently being marketed at The American Film Market 2011 in Los Angeles.
VIKINGDOM is targeted for release worldwide in the first quarter of 2013. For more information, please visit www.krustudios.com or the official VIKINGDOM Facebook Fan Page http://www.facebook.com/Vikingdom.