ANNOUNCEMENT OF COLLABORATION BETWEEN KRU AND CREST ANIMATION STUDIOS LIMITED SUPPORTED BY MDeC FOR A 3D ANIMATED FEATURE FILM ENTITLED
13 July 2010 – KRU Studios is pleased to announce its collaboration with Crest Animation Studios Limited (“Crest”) on the co-production of its 3D animated feature film entitled “Ribbit”. “Ribbit”, will be directed by Chuck Powers who has had more than three decades of experience both as a voice talent and a director in animation productions.
Set amongst the breathtaking backdrop of the Amazon rainforest, “Ribbit” tells the tale of a frog named Ribbit with an identity crisis. Unlike frogs, he hates hopping and has a strong aversion to water. Feeling a misfit, he is full of questions about his life… and so together with his best friend, a flying squirrel, he embarks on a soul-searching journey in search of the truth and his rightful place in this world.
Norman Abdul Halim, Executive President of KRU Studios and Executive Producer of “Ribbit”, states “This collaboration marks KRU Studios’ maiden voyage into the full feature animation arena… a natural progression following our expertise in CGI (Computer Generated Imagery) and special effects. Filled with colourful characters and witty dialogue, “Ribbit” is feature film that is set to entertain audiences of all ages around the globe.”
AK Madhavan, CEO of Crest says “Crest is thrilled to be part of this exciting project as we believe that “Ribbit” is a unique one-of-a-kind venture and will redefine the boundaries of animation to come out of Asia. We are honoured to be partnering with KRU Studios who have proven themselves to be an innovative and progressive company.”
Crest Animation Studios Ltd is a full-service studio specializing in the development and production of digital animated properties for theatrical, television, home entertainment and interactive distribution for the global entertainment industry. It is the undisputed leader in the Indian animation industry, and one of the leading CGI animation studios in the world. Crest has recently announced the release of their first film with Lionsgate entitled “Alpha & Omega” and are also currently in production of their second film with Lionsgate called “Norm of the North”.
Norman added, “KRU Studios would also like to express its gratitude towards the Multimedia Development Corporation Sdn Bhd (MDeC), whose MAC3 Co-Production Fund Scheme will help defray its production cost. The availability of this fund will assist KRU Studios to create a world class animation feature film, “Ribbit”. In addition KRU Studios will also be using MDeC’s rendering facility for the rendering process.”
The production of Ribbit is expected to be commence in Q3 2010. For more information, please log on to www.krustudios.com