NST: Shortage of local talent

By 01/06/2012English

NEW BLOOD NEEDED: Local film industry suffering from lack of creative talent in animation and visual effects

KUALA LUMPUR: THE local industry is in dire need of creative talent in the animation and visual effects departments.

KRU Academy executive president Norman Abdul Halim said yesterday the film industry had earned some RM500 million last year, but only about RM110 million had been from local films.

“It’s a lucrative business, but we could earn more if we were to employ local talent to do our effects and animation, as currently some local producers are forced to outsource animation.”

Animation has become a part of the current digital lifestyle. Whether in films or advertisements in the cinema, at home or on the street, animation is in every digital media.

“We recognise the need to have specialised talents in the industry.

“There’s still more room and space to be explored and expand.

“With that, we will be able to market our products globally and would increase the nation’s exports through the creative industry.”

He said this during the launch of a creative industry collaboration programme between Mara and KRU Academy.

Mara chairman Datuk Seri Idris Jusoh said Mara recognised animation as the new focus of the industry.

“We recognise the need in the industry, and its potential to generate income.

“It’s a huge opportunity in this ever-growing industry, and we don’t want to be left behind.

“For example, in one of movies produced by KRU Studios, Hikayat Merong Mahawangsa, they did the shooting in Besut, Terengganu, but you can’t recognise it in the movie.

“They managed to wipe out any landmark showing that it’s Terengganu.

“That’s the power of animation, and we want to be apart of this process.

“This collaboration emphasises on industry-led programmes and we are convinced that KRU will ensure the programmes they offer are in accordance with the need of the local industry.”

Idris said the collaboration would add value to Mara educational institutions through exposure and real industry experiences.

The inaugural course at KRU Academy will commence next month with 150 selected students who pass the screening process.

The course will be a certificate programme and will last six months, with 600 credit hours.

“Mara and KRU will also have short-term courses in industrial training, to produce higher skilled workers and educators.”